Category: website tracking
IP address, cookie identification
Tracking and advertising tools are used on the website, including cookies and IP address collection. Tracking tools typically examine where visitors come from, which areas of a website are visited, and how often and for how long which subpages and categories are viewed.
Purpose of data processing
The use of tracking tools serves to evaluate user behaviour in order to be able to adapt the online offer to the visitor’s interests and to learn how our services are used.
Interest in data processing
With the help of tracking tools, we can target our offerings more specifically at our customers, visitors and interested parties and increase traffic by placing target-group-oriented ads. Details about the providers, the functionality and information on how to delete cookies and prevent tracking can be found under Privacy Opt-Out.
Recipient of the above data
For details about the recipients of the data, how the tools work, and how you can prevent tracking, see Privacy Opt-Out.
Company: etracker GmbH . Erste Brunnenstraße 1 . 20459 Hamburg . Germany
Tracking tool: etracker
Third country transfer: No
DetailsDetails/Information on Data Protection/Privacy Shield: https://www.etracker.com/datenschutz/
Opt-out/opposition possible: yes
Duration of data storage
For details on how the tracking tools work, information on how long cookies are stored, and information on how to prevent tracking, see Privacy Opt-Out.
Art. 6 Abs. 1 f) DS-GVO
The provision of the above-mentioned personal data for portal access is contractually stipulated. Otherwise a use of the portal is not possible.
The tracking tools can be used to evaluate visitors’ behaviour and analyse their interests; details and further details can be found under Privacy Opt-Out.